viber imageBonjour à tous,

Voici un article un peu particulier. Pour ceux qui ont eu le courage de lire l’article « Qui sommes-nous ? », j’indiquais que Yannick, le développeur – créateur de BooktubersApp, s’était  lancé dans la création d’une autre application. Cela fait 3 ans maintenant que son aventure a commencé et elle a abouti aujourd’hui à une BETA !

Mais de quoi parlons-nous ?

L’application Vmess (Virtual Message) est une « plate-forme » intégrant, pour ne pas vous perdre, l’envoi de messages virtuels dans le monde réel. D’autres possibilités sont possibles grâce aux API, aux AVATARS, mur d’annonces, vidéos, photos, boutiques en ligne, platfrom pro…

Grâce à vos portables et bientôt aux lunettes AR (Augmented Reality), vous pouvez visualiser les « enveloppes 3D animées » et en appuyant dessus découvrir le message (La lettre). Mais comme il est plus difficile d’expliquer les choses, voici des photos :


Yannick a besoin de vous pour la suite de la réalisation de Vmess !

Comment aider ? En partageant l’article ! C’est tout 😉

Je vous remercie profondément pour votre aide !

Céline @BooktubersApp


TL;DR In this article, I present VMESS: the messaging application using Augmented Reality that turns user to user interactions and conversations to the next level. Currently in Beta phase (, the project is looking for Investors to scale, and advices from experienced 3D/AR/VR designers.

TL;DR In this article, I present VMESS: the messaging application using Augmented Reality that turns user to user interactions and conversations to the next level. Currently in Beta phase (, the project is looking for Investors to scale, and advices from experienced 3D/AR/VR designers.

The idea

I was commuting from Luxembourg to Brussels for work. I used to work for, one of the best enterprise architecture & programme management consulting company in Europe. As my Enterprise Architecture and IT strategy skills were getting sharper day by day, I was still missing the joys of coding. I started with a « small » application for “book lovers” named Booktubers. “Booktubes” are videos about books on Youtube (you can check it here:

It all started with this funny idea. There was this early morning, while I was leaving the house for few days, I felt the need to leave a message to my wife, simply to thank her and to express what she represents to me. Texting her was too common, I could have sent flowers. But I wanted to do something more original and unusual. I thought, « wouldn’t it be cool if at the very moment she goes out of the house, a message would be displayed in the air, in front of her, something like flying heart or Cupid with a guitar that just says: “I love you, thank you for everything, forever”.

So, I built it.

Ok, the flying heart may be cliché but it can’t help, I am French!

Augmented Reality (AR) was exactly the technology I was looking for. Furthermore, it is a really exciting to work with: you can build whatever comes out of your imagination.

This is how I started building VMESS, the AR Messaging App and Platform.

Head start with roadblocks

To be comfortable with AR, I needed to get used to some Computer Vision concepts. I already knew about 3D geometry and 3D modelling.

I selected thoroughly the best AR Software Development Kit (SDK) at that time, which was backed up by a solid company, METAIO. A few months after I started, METAIO were acquired by Apple, which gave existing customers one year to switch to another Technology provider. I would be forced to find another SDK, almost restart from scratch.

Followings this, a snowball effect led me to consider new priorities. First, my wife and I were expecting our third child, therefore I got a new job to be more often at home to support her and be with my children. Booktubers app was getting more traction from the book community so I needed to develop an iOS version, then the website. Finally, I had to move to a new apartment, because the dwelling I used to rent got sold.

Few months later, I took the VMESS project back, switching to Wikitude’s SDK, which was the best alternative for the planned features. My decision was taken for the following reasons: the JavaScript SDK. It is cross platform. My experience with Booktubers taught me the effort to develop the same client application in 2 different programming languages, 2 IDE, 2 development ecosystems. The effort to maintain and comply with software update is reduced to its minimum. The second reason was the SDK availability for smartglasses. Wikitude SDK has a cost, and it’s worth it.

VMESS the AR Messaging App

So, what is VMESS? To start with, it is an application that enables anyone to post a virtual message, henceforth called “vmessage”, at a certain location on earth, in the physical world, and everyone using the application can see “physically” this message through your mobile phone or tablet for now, one day through smartglasses. Therefore, VMESS is a persistent and interactive “phygital” world (= mix of “Physical” and “Digital”).

Above all, a vmessage is in 3D (i.e. it has a 3D envelope), animated and reacts to the user’s input or to certain space/time events. The goal is to rethink the current User Experience shaping it into an Environmental Customer Experience.

AR + API = AR Platform

VMESS is also a platform: it comes with an open Application Programming Interface (API), alike Facebook, Twitter, Youtube, etc. My wish is to onboard developers and designers too, so that VMESS can be used by other means, and various purposes I even never thought of. The objective: to take part of an integrated ecosystem. For example, I integrated Twitter with VMESS to make 3D AR tweets, and vice-versa! Sky is the limit.

Finally, it will come with an « Open Data » interface so that any independent developer or company can tap into a repository of “augmented places”.

Avatars, how they work in VMESS

The concept of “Avatar » is deeply linked to the concept of virtual message, but it solves a different problem: the availability of a person at a given place that you don’t know and you need to know. Your only expectation, as a visitor or client, is to contact her/him “now” and “here” because of the specific services she/he provides (for example: a salesperson, a city guide, an information desk, etc.) and the place you are in (e.g. a mall, a train station, a parking lot, …).

Avatars are for ones that need to be reachable, but cannot or don’t require to be physically present. Each user can create his avatars and place them anywhere on earth multiplying yourself, to some extent. Think about it, what if you could be simultaneously reachable in several major airports? And it is also applicable for businesses (wants to promote your famous bakery?).

Or you could simply promote yourself.

I can’t wait to present you the 2 other major features, but let’s keep them for a future post!

Would you join the AR journey?

VMESS is currently in Beta phase and the followings are needed:

1.    Investors who are ready to make a strategic move in AR/VR/Mixed Reality. VMESS, Set, Go.

2.    People who are interested in testing the app and willing to provide feedback, good or bad.

For the first wave, VMESS will be available on iOS (from version 10), for iPhone and iPad. There is limited number of seats (due to some limitation with the app store).

3.    Seeking for advices from seasoned 3D designers specialized in 3D/immersive UX/UI.

4.    Finally, please help me by sharing this post so that I can reach more beta testers, designers and investors.

Contact details:

  • Email: yannick.huchard(at) (replace the (at) with @)
  • Here, on Linkedin
  • Twitter: @YannickHuchard

This is it, at least for now! I just want to sincerely thank you. See you in VMESS.

Yannick Huchard

#AR #ARapplication #augmentedreality #needinvestor #sharethearticleplease